{"id":5086,"date":"2021-09-01T08:58:48","date_gmt":"2021-09-01T08:58:48","guid":{"rendered":"https:\/\/www.livejourney.com\/?page_id=5086"},"modified":"2023-02-07T13:48:23","modified_gmt":"2023-02-07T12:48:23","slug":"data-management","status":"publish","type":"page","link":"https:\/\/livejourney.com\/fr\/gestion-de-la-donnee-2\/","title":{"rendered":"Gestion de la donn\u00e9e"},"content":{"rendered":"
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Gestion de la donn\u00e9e<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tout savoir sur le Data Management<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Les enjeux du Data Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Big Data est forc\u00e9ment une expression que vous avez d\u00e9j\u00e0 entendue. Les divers syst\u00e8mes d\u2019information, les applications m\u00e9tiers et autres outils standards gr\u00e2ce \u00e0 la digitalisation regorgent d\u2019informations et de donn\u00e9es. La donn\u00e9e est partout, tout le temps.<\/p>

L\u2019enjeu aujourd\u2019hui est davantage de savoir la collecter, la rassembler, l\u2019organiser pour en tirer de r\u00e9els b\u00e9n\u00e9fices. La data doit servir la bonne d\u00e9cision pour gagner en efficacit\u00e9 et performance : c\u2019est le data management. La donn\u00e9e doit \u00eatre exacte, devenir facilement accessible et facilement exploitable.<\/p>

Enfin, elle doit \u00eatre RGPD compatible avec des r\u00e8glementations de plus en plus strictes pour pr\u00e9server la s\u00e9curit\u00e9 et la confidentialit\u00e9 de chacun d\u2019entre nous.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Le Data Management doit suivre 4 \u00e9tapes cl\u00e9s :<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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B\u00e2tir une gouvernance de la donn\u00e9e<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette gouvernance doit donner la strat\u00e9gie et la politique globale de l\u2019entreprise. Elle encadre notamment la collecte et l\u2019utilisation de la donn\u00e9e. C\u2019est une \u00e9tape essentielle pour garantir la s\u00e9curit\u00e9 de la donn\u00e9e, l\u2019int\u00e9grit\u00e9 et l\u2019image de l\u2019entreprise.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Int\u00e9grer la donn\u00e9e<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette gouvernance doit donner la strat\u00e9gie et la politique globale de l\u2019entreprise. Elle encadre notamment la collecte et l\u2019utilisation de la donn\u00e9e. C\u2019est une \u00e9tape essentielle pour garantir la s\u00e9curit\u00e9 de la donn\u00e9e, l\u2019int\u00e9grit\u00e9 et l\u2019image de l\u2019entreprise<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Exploiter la donn\u00e9e<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quels sont les outils et m\u00e9thodes utilis\u00e9es pour s\u2019assurer que la donn\u00e9e est exploitable et dans quel objectif ? Cette \u00e9tape peut inclure du machine learning<\/span><\/a><\/strong> et de l\u2019AI pour amorcer la phase d'analyse de donn\u00e9es.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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S\u00e9curiser la donn\u00e9e<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quels sont les processus et syst\u00e8mes mis en place pour assurer la protection de la data face aux menaces internes (destruction, corruption, etc.) et externes \u00e0 l\u2019entreprise (vols, hackers etc.).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quels outils pour le Data Management ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour mener \u00e0 bien ces \u00e9tapes, il existe aujourd'hui des outils sp\u00e9cifiques qui permettent la collecte et le bon usage de la donn\u00e9e<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tOutils de stockage de la donn\u00e9e\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCes solutions sont apparues dans la mesure et la volum\u00e9trie de data \u00e0 stocker est devenue importante et exponentielle. Le plus souvent dans le cloud, ces solutions permettent de rassembler la data en un endroit s\u00e9curis\u00e9 et fiable.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tOutils d'int\u00e9gration de donn\u00e9es\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCes solutions vont permettre de construire des ponts entre l\u2019endroit o\u00f9 la donn\u00e9e est stock\u00e9e et l\u00e0 o\u00f9 elle va \u00eatre utilis\u00e9e.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tOutils de transformation de la donn\u00e9e\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCes outils vont vous aider \u00e0 personnaliser la donn\u00e9e en fonction de vos objectifs et de l\u2019usage que vous allez en faire. Ils vont vous permettre de mettre en forme la data pour en faciliter votre exploitation. On parle ici d\u2019outils de Master Data Management (MDM), des outils de dataviz ou d\u2019analytics.\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\tOutils de Data Mining\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCe sont outils analytiques, bas\u00e9s sur des algorithmes souvent complexes et sophistiqu\u00e9s qui permettent de cat\u00e9goriser, analyser, trouver des corr\u00e9lations, des points communs voire d\u2019\u00e9tablir des pr\u00e9dictions en vue de prendre des d\u00e9cisions m\u00e9tier.\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Quels sont les avantages du Data Management<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meilleure coop\u00e9ration entre les diff\u00e9rents d\u00e9partements<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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S\u00e9curisation de la donn\u00e9e et de ses usages<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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R\u00e9duction des co\u00fbts li\u00e9s \u00e0 la collecte et l'analyse de donn\u00e9es<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Alignement des \u00e9quipes autour d'une strat\u00e9gie bas\u00e9e sur les faits<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Quels sont les usages du Data Management ?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Am\u00e9lioration de l'exp\u00e9rience client<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le plus \u00e9vident est certainement le marketing et la gestion de la relation client. La date est essentielle pour ces m\u00e9tiers pour pouvoir comprendre un march\u00e9, le comportement des utilisateurs, les tendances et les comportements d\u2019achats.<\/p>

L\u2019int\u00e9r\u00eat de cet usage de la gestion de donn\u00e9es est de pouvoir mieux transformer ces prospects en clients, voire en ambassadeur en anticipant les besoins et attentes des consommateurs et en apportant la meilleure r\u00e9ponse possible.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cr\u00e9ation de jumeaux num\u00e9riques<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un autre usage de la gestion de la donn\u00e9e peut \u00eatre la cr\u00e9ation de \u00ab digital twins \u00bb ou jumeaux num\u00e9riques. A partir de la donn\u00e9e, l\u2019entreprise peut cr\u00e9er un jumeau num\u00e9rique et gr\u00e2ce \u00e0 l\u2019IA construire des mod\u00e8les de simulation pour \u00e9valuer l\u2019impact de telle ou telle d\u00e9cision sur un appareil industriel ou de fabrication.<\/p>

L\u2019int\u00e9r\u00eat de ces digital twins est le gain de temps et la pertinence des d\u00e9cisions prises car elles sont bas\u00e9es sur un historique de data et en fonction d\u2019hypoth\u00e8ses modulables.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"data\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"data\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gestion des risques<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La donn\u00e9e permet aussi une meilleure gestion des risques. Dans les domaines de la banque ou de l\u2019assurance par exemple, l\u2019utilisation de la donn\u00e9e est essentielle pour pr\u00e9dire les risques pris sur des investissements voire sur l\u2019octroi de cr\u00e9dits.<\/p>

La gestion de la donn\u00e9e est un levier pour diminuer les risques et du coup les pertes que pourraient engendre de mauvais investissements.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mise en place du Process Mining<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cela permet de contr\u00f4ler en temps r\u00e9el les processus m\u00e9tier : exp\u00e9rience client<\/a><\/strong><\/span>, finance<\/a><\/strong><\/span>, logistique<\/span><\/strong><\/a> pour optimiser les process et automatiser les t\u00e2ches \u00e0 faible valeur ajout\u00e9e.<\/p>

Les gains sont \u00e0 la fois financiers (gain de temps et de performance) mais aussi de qualit\u00e9 (promesse client optimis\u00e9e, fluidit\u00e9 des parcours etc.).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tEn savoir plus sur le Process Mining<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"data\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

data management All you need to know about data management Data management challenges Big Data is an expression you’ve heard before. The various information systems, business applications and other standard tools thanks to digitalization are full of information and data. Data is everywhere, all the time. The challenge today is to know how to collect […]<\/p>","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"yoast_head":"\nData Management - Livejourney<\/title>\n<meta name=\"description\" content=\"What are the challenges of Data Management? Which tools to use? 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