{"id":6289,"date":"2021-09-09T16:19:29","date_gmt":"2021-09-09T16:19:29","guid":{"rendered":"https:\/\/www.livejourney.com\/?p=6289"},"modified":"2022-12-13T18:13:38","modified_gmt":"2022-12-13T17:13:38","slug":"differences-bi-data-mining-process-mining","status":"publish","type":"post","link":"https:\/\/livejourney.com\/fr\/differences-bi-data-mining-process-mining\/","title":{"rendered":"BI, Data Mining et Process Mining : quelles diff\u00e9rences ?"},"content":{"rendered":"
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Les donn\u00e9es sont plus que jamais au c\u0153ur du processus de d\u00e9cision des managers.<\/em><\/p>

Beaucoup d'outils ont r\u00e9cemment vu le jour et il n'est pas toujours \u00e9vident de choisir vers laquelle se tourner et pourquoi. Vous trouverez dans cet article des \u00e9l\u00e9ments de r\u00e9ponse qui vous aideront \u00e0 diff\u00e9rencier la BI (Business Intelligence), le Data Mining et le Process Mining<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Business Intelligence<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Business Intelligence<\/strong> capte la donn\u00e9e o\u00f9 qu'elle se trouve dans l'entreprise et la structure sous forme de r\u00e9sum\u00e9s, rapports ou tableaux de bord. Ces derniers offrent aux utilisateurs une vue d'ensemble de l'\u00e9tat de l'art.<\/p>

En d'autres termes, la BI se r\u00e9f\u00e8re aux solutions qui permettent un acc\u00e8s \u00e0 des donn\u00e9es structur\u00e9es.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Exemples d'application en BI :<\/p>

  • Intelligence commerciale : elle aide les managers \u00e0 pr\u00e9dire leur chiffre d'affaires \u00e0 partir de taux de conversion, donn\u00e9es g\u00e9ographiques, segments de consommateurs, etc. Elle permet \u00e9galement de d\u00e9terminer le meilleur persona (client type).<\/li>
  • Reporting d'activit\u00e9 : elle fournit aux managers des tableaux de bord sur la r\u00e9alit\u00e9 du terrain. Ils peuvent ainsi comparer les r\u00e9sultats obtenus avec leurs objectifs.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Data Mining<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Le Data Mining<\/strong> est un cran au dessus de la BI. Il se base sur un large \u00e9ventail de donn\u00e9es souvent complexes et fait ressortir des corr\u00e9lations et des tendances gr\u00e2ce aux statistiques et \u00e0 la reconnaissance de formes (pattern recognition).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Exemples d'application en Data Mining :<\/p>

    • Marketing : il aide \u00e0 segmenter les clients de fa\u00e7on pr\u00e9cise et \u00e0 am\u00e9liorer l'efficacit\u00e9 des campagnes marketing.<\/li>
    • D\u00e9tection de fraude : le Data Mining d\u00e9finit des patterns de comportements frauduleux et non-frauduleux dans le but d'anticiper des infractions \u00e0 grande \u00e9chelle.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Process Mining<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Le Process Mining<\/strong> est une technologie orient\u00e9e sur la donn\u00e9e qui aide les managers \u00e0 monitorer leurs processus m\u00e9tier en temps r\u00e9el. Il met en lumi\u00e8re les d\u00e9viations, boucles et goulets d'\u00e9tranglement dans le process. Le PM permet une analyse approfondie des roots causes (causes racines).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Exemples d'application en Process Mining :<\/p>

      • Automatisation : en faisant ressortir les boucles et les t\u00e2ches r\u00e9p\u00e9titives, le Process Mining aide les managers \u00e0 identifier les parties du processus qu'il serait pertinent d'automatiser. Le retour sur investissement de ces automatisations sera par ailleurs mesurable.<\/li>
      • Logistique, Finance, etc. : dans des domaines sp\u00e9cifiques, il aide les utilisateurs \u00e0 identifier les points de friction et ainsi \u00e0 les r\u00e9sorber.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        En r\u00e9sum\u00e9<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        La donn\u00e9e est la cl\u00e9 pour prendre les bonnes d\u00e9cisions. La Business Intelligence permet d'avoir une vision simple et adaptative des donn\u00e9es. Le Data Mining met en lumi\u00e8re des corr\u00e9lations et des pr\u00e9dictions. Le Process Mining aide \u00e0 visualiser les processus en temps r\u00e9el, de trouver les parties pertinentes \u00e0 automatiser et d'optimiser l'activit\u00e9.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        More than ever, data helps leaders to make the right decisions (evidence-based insights). Many solutions occurred recently, and it is not always easy to decide on which one to go and what for. You\u2019ll find here inputs and differences between what really are Business Intelligence, Data Mining, and Process Mining. Business Intelligence Business Intelligence captures […]<\/p>","protected":false},"author":7,"featured_media":6303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[1],"tags":[],"yoast_head":"\nBI, Data Mining and Process Mining: how to make the difference?<\/title>\n<meta name=\"description\" content=\"Discover the main differences between Business Intelligence, Data Mining and Process Mining and common applications of each type of tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/livejourney.com\/fr\/differences-bi-data-mining-process-mining\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI, Data Mining and Process Mining: how to make the difference?\" \/>\n<meta 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